Elm Biosciences
Agency: RED ANTLER
CD: rogerio lionzo
Design: Mai Saito, tatsuya kurihara
Even with remarkable innovation happening in dermatology, most skincare still feels like it’s only treating everyday issues at the surface. Elm Biosciences set out to change that. In partnership with Martha Stewart and her visionary dermatologist, Dr. Dhaval Bhanusali, we created a brand for next-generation skincare—one that addresses both external signs of aging and the internal triggers behind them.
The elm leaf symbol, drawn from the natural symmetry of the Chinese Elm Tree, anchors the identity with precision and care. Frosted glass vessels protect and spotlight the luminous gold serum, while clean, modern typography replaces expected laboratory tropes with a language of clarity and intention. Elm is clinically advanced, beautifully considered, and built to redefine how we live—and age—well.
The elm leaf symbol, drawn from the natural symmetry of the Chinese Elm Tree, anchors the identity with precision and care. Frosted glass vessels protect and spotlight the luminous gold serum, while clean, modern typography replaces expected laboratory tropes with a language of clarity and intention. Elm is clinically advanced, beautifully considered, and built to redefine how we live—and age—well.
