Gush

AGENCY: Red Antler
CREATIVE DIRECTION: Chad Powell
DESIGN: Mai Saito
Before you get the party started, start with a Gush. This all-natural hangover solution metabolizes alcohol to make the next morning better – each pouch contains only 100% Korean pear juice.

Our branding, packaging, naming, and digital work turns the juiciness of the pear into a graphic motif that cues vitality, spontaneity, and an all-around good time. We’re craving a pouch ourselves.

drinkgush.com