Gush


Agency: Red Antler
Creative Direction: Chad Powell
Design: Mai Saito

Before you get the party started, start with a Gush. This all-natural hangover solution metabolizes alcohol to make the next morning better—each pouch contains only 100% Korean pear juice.

Our branding, packaging, naming, and digital work turns the juiciness of the pear into a graphic motif that cues vitality, spontaneity, and an all-around good time. We’re craving a pouch ourselves.

drinkgush.com