Gush
AGENCY: Red Antler
CREATIVE DIRECTION: Chad Powell
DESIGN: Mai Saito
CREATIVE DIRECTION: Chad Powell
DESIGN: Mai Saito
Before you get the party started, start with a Gush. This all-natural hangover solution metabolizes alcohol to make the next morning better – each pouch contains only 100% Korean pear juice.
Our branding, packaging, naming, and digital work turns the juiciness of the pear into a graphic motif that cues vitality, spontaneity, and an all-around good time. We’re craving a pouch ourselves.
drinkgush.com
Our branding, packaging, naming, and digital work turns the juiciness of the pear into a graphic motif that cues vitality, spontaneity, and an all-around good time. We’re craving a pouch ourselves.
drinkgush.com
![](https://freight.cargo.site/t/original/i/7e2995160e16c907b4a13a771a54a11eefb88a468c404152a465539808947fca/Frame.jpg)
![](https://freight.cargo.site/t/original/i/d851599c9b7678ace6432dca0f8928ad61c053609dd1a08fe7b1a60d27d1d445/GUSH-2.jpg)
![](https://freight.cargo.site/t/original/i/be8922702fe1aac9c00c2daf977829c5014c1e171fc09afbeac72fc9e6f062b7/Frame-1538230791.png)
![](https://freight.cargo.site/t/original/i/0fe3e8c3427a3e4b8298fdb50776c4180c2474c5b67c5e3858839d32d5de202d/Frame-1538230787.png)
![](https://freight.cargo.site/t/original/i/360b5924ef4e321f65850c162ae27eac41e61177b30261106903555f3b583503/Frame-1.jpg)
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![](https://freight.cargo.site/t/original/i/c6b6143c334e5f6acebaefe493b73faaf711b5390bf8ce0ced8849068e9abb30/Frame-1538230790.png)
![](https://freight.cargo.site/t/original/i/47cbcec362fee927526c581cb2d974ead1db7d6451bd25f85e9bc8635cd0b2d3/GUSH-4.jpg)
![](https://freight.cargo.site/t/original/i/dd6a8cc494377d78dca331c91c2258221eac2ae8c8b1c30bca75099a0d3af1ba/Frame-1538230784.png)
![](https://freight.cargo.site/t/original/i/1aa7fe7ca1d2bb6236c9f2ce793355db0f95120dcbf53e3178d6bae1c249da42/Frame-1538230786.png)
![](https://freight.cargo.site/t/original/i/5886cfcaf1f9a7dfc62c9e1e8fbdc74741d5a555f71ae0ae3a74bde248dfd19a/GUSH.jpg)
![](https://freight.cargo.site/t/original/i/6371d1f49191ceb774a46fb06e8c526e8b41b0c92814f3e32b6eab77f8ddb0c0/Frame.png)
![](https://freight.cargo.site/t/original/i/2fead96e4c05988719bcdea624ae8a14b9bbaee6cbd8519466a39ed0b4c9f32c/Frame-1538230788.png)
![](https://freight.cargo.site/t/original/i/09d50a55251801b2328e33b806e6d97f557da17c40252e35c3de65c0c19add02/GUSH-1.jpg)
![](https://freight.cargo.site/t/original/i/a44386cca04c19aa97f7f1f9417f533c66e7a8daad2fa5519c22bcf29566a586/Frame-1538230795.png)
![](https://freight.cargo.site/t/original/i/2ba27dc5c87addd67f5a348fc7739ded1b8e97d2a9a8feb1e9a85bf74cc9905a/Frame-1538230792.png)
![](https://freight.cargo.site/t/original/i/fd379884333a4c83bd78d0ab9e90ff74a0e536dc4614a90e00e8127e46a56df2/Frame-3.jpg)
![](https://freight.cargo.site/t/original/i/1abd3d98b5654ef89756230cf8c2d3773afb1a6561d480bf2af930ecd4890f2f/GUSH-3.jpg)