Summer
AGENCY: Red Antler
CREATIVE DIRECTION: Christopher Knowles
DESIGN: Mai Saito, Evan Pokrandt
ILLUSTRATOR: Clay Hickson
CREATIVE DIRECTION: Christopher Knowles
DESIGN: Mai Saito, Evan Pokrandt
ILLUSTRATOR: Clay Hickson
For most, owning a second home feels like a far-away milestone, maybe even a fantasy. Summer makes second home ownership a real possibility with a unique gradual ownership model that feels too good to be true—but it is. We created a comprehensive brand world that embodies the liberating feeling of owning a second home, with an endless-summer energy and a laid-back ethos that inspires people to start investing in their dreams. “The good life” inspires every part of the work; from the glowy, lilting wordmark to fanciful illustrations to art direction that invites you to come in and luxuriate. Combined into a sweeping array of creative assets, the brand reminds us that Summer isn’t just a season, it’s a state of mind.
![](https://freight.cargo.site/t/original/i/7018dc1aef548a4b58947ed7bb657cf75a80b3710bc3d85eb8f71169d731e6fa/Summer_cover.png)
![](https://freight.cargo.site/t/original/i/5d1dce439c9271a3876b11ada855c27d39522a2213599739a306e276bf16be39/Summer5050_15.png)
![](https://freight.cargo.site/t/original/i/2cdf6f3e94988b2b3233057d611db6c1a42b1a921a7c38fc1fc44fa58c3c0bbf/Summer5050_16.png)
![](https://freight.cargo.site/t/original/i/55477ff077ade1467eff15fbf1c4216e3e160148fbab593ba2cd13a8dfbba8de/Frame-5.png)
![](https://freight.cargo.site/t/original/i/fc31b93b2dc687a95c36f649200c74bc76c9838e275a3cb01e405d88b7df376c/Cover.png)
![](https://freight.cargo.site/t/original/i/07551b18ba52babdbf5934a5972717b0215a0205ddb39662b609ab8a81480f1a/Summer5050_14.png)
![](https://freight.cargo.site/t/original/i/2240f627169f40e39e56f214fe910463f778b318ac8db84a157a21f6abb70f24/Summer-Reading_Home-Away-From-Home-1.png)
![](https://freight.cargo.site/t/original/i/b935a74ad3265d7b11861bf275ebf48fb13f9e88b05423548a18e6944d8fc8f6/Summer-Reading_Home-Away-From-Home-2.png)
![](https://freight.cargo.site/t/original/i/0cd19d9f97a1b4bf44b7254b94ca5a185473f35c55268d24be8bbf80d2a599a6/Summer-Reading_The-Summer-Fling-1.png)
![](https://freight.cargo.site/t/original/i/7dfd23d4302e92e6a1ad0ff5aac18c1cf87aa2856ba9cef054c149ecf43fc145/Summer-Reading_The-Summer-Fling-2.png)
![](https://freight.cargo.site/t/original/i/7e31edbac9ed4eba4f93c4a84f3a3cdb0591c6105d62e247246933ccefcc730e/Frame-4.png)
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![](https://freight.cargo.site/t/original/i/684689c52cbf467bf34cc6c2ad26c039c06672863cb6923a30478d8114a2fa28/ETERNITY-03-copy-1.png)
![](https://freight.cargo.site/t/original/i/e8be64cc1814f0fab91052da074235d0551ab459054ac3f503f797257296301e/Summer_02-1.png)
![](https://freight.cargo.site/t/original/i/5f3b5ed9b2b76e977649ed37e1fc388a551d08216925d8f5f0db11b82e8d9450/Are-your-there-Summer_8.png)
![](https://freight.cargo.site/t/original/i/e187491e801409d48ebbf003fe116c5128cba76bc04d4166281f1c2675b44a2c/Are-your-there-Summer_7.png)
![](https://freight.cargo.site/t/original/i/3b6a9c6bf5292b41e830d399656c2e9b99a5dd7193afadb8ab96a1b346b344d9/Summer_09.png)
![](https://freight.cargo.site/t/original/i/c951a9b894c48af6073d09b7f66241f4991b51eed55ad76f2a8dfa18d38d7ef8/Summer-Teaser-Trailers_Hamptons-4.png)
![](https://freight.cargo.site/t/original/i/3eff8aeba020f2458ced8e2a11e23e9cad5c9994ec95aec3f637d51402ffab66/Summer-Teaser-Trailers_Hamptons-5.png)
![](https://freight.cargo.site/t/original/i/725d3279c99bc0b75da68124df7beb1b803c783b970c232a589d9802c17df6f1/Mask-group.png)
![](https://freight.cargo.site/t/original/i/d2639412969c9c0e9ddcdd7bbe439bbb98527fbac6c15c044e3df6f2882c2b2b/Summer-Keytray-2.png)
![](https://freight.cargo.site/t/original/i/7012dd7ad70e4a80a86c9b5ad39459150fd7f79759c2af70d3dbaa0b14010010/Summer_19.png)